UNIQLO OPENS UT AT SM MEGAMALL
Dedicated new store section will showcase the brand’s latest UT collections, providing a wide range of T-shirts to help Filipinos express their individuality
April 26, 2017, Manila, Philippines - UNIQLO announces today the opening of UT at UNIQLO SM Megamall, a brand new section of the store to highlight the brand’s latest UT collections. Launching Friday, April 28, UT at SM Megamall will feature all the Spring/Summer 2017 collection highlights, including EPICÉ Design, Futura, KAWS x Peanuts and MAGIC FOR ALL - MICKEY BLUE and Star Wars. A wide range of other popular UT collections will also be available.
UT, the UNIQLO T-shirt brand was launched in 2003. Since then, UT has assembled a wide range of content from current pop culture—from art and music to movies, comics and cartoons—producing a huge range of T-shirts as tools for free self-expression. From Spring/Summer 2014, UNIQLO appointed street fashion innovator NIGO as its first Creative Director in charge of reviewing T-shirts and carefully choosing graphics for them. NIGO took UT in a completely new and uncompromising direction, giving UT a fresh start under the tagline of the “The New Model T.”
This year, UNIQLO has returned to the origins of the T-shirt, while raising the bar in offering authentic pop culture. With the addition of 16 new graphic themes, UT offers a total of 40 this season in more than 1,200 pattern and color variations for men, women, kids and babies.
Speaking on the occasion of the launch, UNIQLO Philippines COO Katsumi Kubota said, “UT is an important part of the UNIQLO LifeWear philosophy, so we are excited to be opening UT at SM Megamall. As the biggest UNIQLO store in the Philippines, it is the perfect location to showcase the new collection’s wide range and content. All of the wonderful UT collections we offer reinforce our commitment to making the good lives of Filipinos better through great clothing that helps our customers express their love for pop culture and their individualism.”
The new dedicated UT space will feature the entire Spring/Summer 2017 UT Collection, with 16 new graphic themes, and an array of authentic pop culture and art graphics from around the world.
Other UT collections that will be available in store include:
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