Onitsuka Tiger Release a global collaboration movie featuring Will Smithas the brand’s social media project partner

​First collaboration for Will Smith with a Japanese fashion brand

On 6 th September 2019, celebrating the brand’s 70th anniversary, Onitsuka Tiger will release a movie featuring Will Smith as the brand’s collaboration partner.

In the collaboration movie, Will Smith wears a tracksuit in Onitsuka Tiger’s signature yellow, and MEXICO 66™ SD sneakers, which have been very well received for their comfortable fit since their release. Will Smith will dynamically express the fashionability and functionality of Onitsuka Tiger, a uniquely Japanese brand.
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Will Smith is actively engaged in various projects such as those addressing environmental issues, having global, borderless influence on women and men of all ages via social media with his unique sense of humor and international awareness. And Onitsuka Tiger also strives to be a brand that provides Japanese technology and craftsmanship to the world via product design, making social contributions, and at the same time a brand that is more social media-friendly. Feeling this strong affinity, we decided to start this collaboration project.

This special collaboration movie will be published exclusively on social media, including Will
Smith’s official account and Onitsuka Tiger’s official account and website.

​About Onitsuka Tiger
A made-in-Japan fashion brand inspired by sports. The company was founded as a sports shoe brand by Kihachiro Onitsuka, and this year marks 70 years since the company’s founding in 1949. As a pioneering sports shoe brand, the company has continued to actively adopt innovative ideas and technologies. In 2001, Onitsuka
Tiger was updated to include town wear shoes and was reborn as a contemporary brand inspired by sports. With designs that blend heritage and the modern, the company creates shoes, apparel, bags, and other items.
Onitsuka Tiger is a name loved around the world to this day as a global brand made in Japan.