Entering new markets with comprehensive product lines to empower self-expression in more young people globally
Shenzhen, China, 20 October 2017 — Vivo, a young leading global smartphone brand, today celebrated its first entry into Hong Kong with the launch of its latest smartphone, X20 from the X series. As part of its global expansion into more markets, the company will soon bring their products to Taiwan, Singapore and Russia, as their first foray into the European market, followed by a push into the African market in early next year.
Chinese smartphone brands have seen sharp growth in the last year and, according to Counterpoint, now hold a record 48% of global smartphone market share as they continue to grow beyond mainland China.
Building on the success of the wildly popular V7+ in India, Thailand, the Philippines, Myanmar, Malaysia, Indonesia, Pakistan, Cambodia and Bangladesh, Vivo is expanding its reach and offering as it continues to inspire confidence and self-expression in more young people around the world with high- quality products and advanced technology. “Since our first entry into the international markets in 2014, we have been dedicated to understanding the needs of consumers through in-depth research to bring innovative and stylish products that meet their lifestyle and needs,” said Alex Feng, Senior Vice President of Vivo. “We are thrilled to enter Hong Kong, Taiwan, Singapore, Russia and Africa in the coming months. By bringing consumers our innovative and quality products designed with them in mind, we hope to inspire young people around the world to stay true to their individuality and embrace self-confidence.”
The announcement follows Vivo’s recent launch of flagship V7+, the ultimate selfie shooter with
industry-leading 24MP front camera and FullView™ display, in most Asian countries. The V7+ is a selfie- centric smartphone which represents Vivo’s mission of empowering self-expression of the next generation. It features advanced technologies not only to the cameras but to all aspects, from photo shooting to display, helping the media-savvy consumers to capture and enjoy their meaningful memories.
According to Gartner’s latest research, Vivo ranked 5th in global smartphone sales in 2Q 2017 in terms of volume with 6.6% market share.
Maris Racal is the Newest Vivo influencer
Maris was introduced as one of the Vivo influencers at the launch of the young and hip global
smartphone brand’s latest pride the V7+. She is part of the fresh roster of Vivo endorsers known collectively as the Vivo Family. On top of being an independent talent, Maris also makes up half of the “Marni go” love team with Inigo Pascual, another Vivo influencer and member of the pioneer batch of the Vivo Family. The twosome was formed by chance when the duo made
headlines when they performed onstage for Inigo’s digital concert.
Apart from being part of “Marnigo”, Maris has a lot of good things on her plate and all the
highlights of her days can now be preserved in memories through her own Vivo V7+. “I look
super fresh [in my selfies] even without make-up,” she happily remarks, swearing by the selfie-
taking prowess of the Vivo V7+. The V7+ boasts of one of the world’s first 24MP 24MPclearer
selfie, front facing camera with LED flash and smart photography algorithms provides for a
clear-cut, crisp, and natural-looking photo. To further enhance photos, the V7+ packs in a built
in Bokeh effect which creates an aesthetic quality of out of focus blur in photos.
Being a musician herself, Maris is also thrilled over the V7+’s fully-upgraded AK4376A Hi-
Fidelity audio chip. This V7+ feature supports the latest sound technology and levels up mobile
audio technology, enabling any music lover to enjoy rich and full rhythms. This audio chip also
plays music which answers to the mood or scenario at hand.
Maris will be part of a series of Vivo V7+ mall shows alongside love team Inigo Pascual and
other Vivo Family members. The four-month mall tour which commenced last September will
heavily endorse the Vivo V7+ with fun-packed activities and performances from the Vivo Family;
the tour will be doing the rounds until the end 2017.
For inquiries about Vivo, visit the Vivo website at www.vivo.com/ph or check out their Facebook
(https://www.facebook.com/VivoPhil), Instagram (https://www.instagram.com/vivophil/), and
Twitter (https://twitter.com/vivo_phil) accounts