There was just no stopping Vivo this 2017. The global smartphone brand proved to be the fastest growing in terms of popularity amongst the young and the hip crowd in the Philippines, settling itself on the third spot in the market beyond brands Apple, Huawei, LG, and Asus. To date, Vivo has at least 1.1 million users and 5,200 stores in the Philippines.
But before finding fame in the Philippines in early 2016, Vivo has already been named as one of the top 5 global smartphone brands and observed the highest year-over-year growth of 32% in global shipments. Vivo’s success remains unprecedented with 200 million Vivo global users and 19 overseas markets in 2017.
What made Vivo successful?
Vivo cares about its users, pushing the brand to constantly innovate and improve user experience. Vivo maintains six research and development centers and continuously improves their products. In order to ensure its top position in the technology and mobile phone arena, Vivo established a technical partnership and patent sharing with leading telecommunications equipment company Qualcomm.
In an aim to provide its users—mostly the young, selfie-centric generation, Vivo launched the world-leading 24MP front camera—one of the industry’s firsts with a special selfie soft light to cater to constant need to document one’s experiences anytime, anywhere, even in dimly lit environments.
Vivo took Sports marketing seriously in 201
Vivo signed up NBA superstar Stephen Curry in mid 2017 to represent its equally first-rate brand. Likewise, the big-ticket brand became the official sponsor of the 2018 FIFA World Cup Russia which it heavily advertised in the entirety of 2017. In the Philippines, Vivo supported various sports events as co-presenter and sponsor of ABS-CBN NBA Philippines Season 2016 and 2017 and Season 2017 and 2018 of the NCAA Men’s Basketball and UAAP Men’s Basketball Season 80.
Entertainment, lifestyle, and fashion were a spotlight for Vivo in 2017
Vivo’s entrance into the entertainment, lifestyle, and fashion scene were quite eventful in 2017. During the grand launch of the Vivo V7+, the biggest celebrities were formally introduced as the ambassadors for the brand with Kathryn Bernardo, Daniel Padilla, and Julie Anne San Jose headlining the roster of these star influencers. All in all, Vivo Philippines launched 25 local brand endorsers: Maymay Entrata, BOYBANDPH, Kisses Delavin, Chienna Filomeno, Darren Espanto, Tony Labrusca, Inigo Pascual, Ashley Rivera, Barbie Forteza, Maris Racal, Kira Balinger, Loisa Andalio, Paul Salas, KZ Tandingan, Andrea Brillantes, TJ Monterde, Sassa Dagdag, McCoy, De Leon, Sue Ramirez, Verniece Enciso, Joyce Pring, and Jason Dy.
Vivo also served as co-presenter of the 2018 Mega Fashion Week Spring Summer with their brand influencers Kathryn Bernardo and Kisses Delavin headlining the stylish event
In order to reach out to more of the younger populace, Vivo mall and school tours were also in abundance with 59 mall tours nationwide featuring the Vivo brand influencers and 19 school tours in various colleges and universities in and out of Manila featuring the best bands and music artists.
Vivo helps, heals, and cares
In December 2017, Vivo launched a touching tribute video for the freedom fighters of Marawi which garnered a total of 2.2 million views on the official Vivo Philippines Facebook page and 91,000 interactions. To follow through with their gratitude for the selfless heroism of the soldiers, Vivo paid tribute by way of a pre-Christmas CSR activity at the AFP Hospital. Vivo Philippines volunteers and Vivo brand influencers dropped by to spend time with the wounded soldiers of Marawi to give moral support. The Vivo group offered simple tokens and a bit of entertainment to the delight of the soldiers and their families.
Vivo, indeed, maintained its momentum in the top tier of the mobile phone industry. This success can be attributed to the brands accurate consumer insight and creative marketing strategy. Vivo is relatable to the global young and hip consumers and is a reachable and serviceable brand anytime, anywhere.
Vivo Showcases World’s First Ready-to-Produce In-Display Fingerprint Scanning Smartphone at CES 2018
Delivering a Next-Generation Mobile Experience for Consumers with Industry-Leading Optical Fingerprint Sensor from Synaptics
Las Vegas, US, 9 January 2018 – Today at CES 2018, Vivo, a young global smartphone brand, showcases the world’s first ready-to-produce in-display fingerprint scanning smartphone that draws attention from a global audience. Leading with distinct innovative breakthroughs, the futuristic Vivo in-display fingerprint scanning smartphone offers consumers an unprecedented mobile experience, defining a new era of mobile interaction.
World’s First In-Display Fingerprint Smartphone Ready for Mass Production
At CES 2018, Vivo shows the world the first ready-to-produce smartphone featuring in-display fingerprint scanning technology, demonstrating its continued commitment to bringing an extraordinary user experience to consumers. This latest fingerprint scanning technology delivers a whole new mobile experience by enabling users to unlock their smartphone through one-touch fingerprint scanning directly on the smartphone display, while solving the industry’s challenge of providing a better and more convenient fingerprint authentication experience in future smartphones.
According to statistics from global consultancy Canalys, smartphone vendors shipped 22 million full-screen smartphones worldwide in the second quarter in 2017, up from 700,000 in the first quarter of this year. UBI Research predicted that bezel-less displays will grow in market share from 20% in 2017 to over 50% by 2020. Fingerprint recognition has long been one of the most common and well-known biometrics used to secure smartphones. As the industry moves into a new era of full-screen displays, it is natural that the fingerprint scanning technology needs to evolve to accommodate new user habits and demands for bigger screens without sacrificing user experience.
“With our efforts in extensive consumer research and long-term R&D investment, Vivo is well positioned to pioneer the development of fingerprint scanning technology. We first presented a prototype of our fingerprint scanning solution at MWC Shanghai 2017 based on an ultrasonic sensor, and have remained committed to realizing our vision for future smartphones,” said Alex Feng, Senior Vice President of Vivo. “Today’s showcase of a ready-to-produce in-display fingerprint scanning smartphone featuring an optical fingerprint sensor is a big leap forward in bringing consumers this long-awaited, futuristic mobile experience. We are very excited to make it available to consumers soon.”
Innovation that Delivers a New Level of User Experience
Vivo’s full-production smartphone is equipped with the industry-leading, world’s first in-display fingerprint scanning technology supported by global partner Synaptics.
Vivo In-Display Fingerprint Scanning Technology supports various usage scenarios beyond unlocking the smartphone, and is only activated when needed. A graphical UI will show up on Vivo’s smartphone screen in any scenario that fingerprint recognition is required, such as when the screen is off, during software unlocking, or even mobile payment authentication. Users can press the fingerprint graphic on the screen to perform unlocking, payment and other operations. When fingerprint recognition is not required, the UI will be invisible and will not disrupt the overall visual experience.
Vivo In-Display Fingerprint Scanning Technology outperforms other authentication solutions available for full-screen smartphones in many aspects. Compared to fingerprint sensors on the back of smartphones, Vivo In-Display Fingerprint Scanning Technology offers a more convenient operation without sacrificing the sleek and unified design of the smartphone. It also enables quick and secured authentication.
Full-screen displays are set to deliver a more immersive user experience for consumers as various interactions will be integrated and consolidated on the display. Vivo In-Display Fingerprint Scanning Technology replaces the physical fingerprint button on the screen, laying the foundation for a truly immersive experience.
The showcasing of the world’s first in-display fingerprint scanning smartphone ready for mass-production marks a significant leap forward in the industry’s development, taking users’ smartphone experience to a new level. The availability of Vivo’s first in-display fingerprint scanning smartphone will be announced in early 2018.